The NHL owners have locked out the players and the season is once again in doubt just like in 2004. This time around the players have decided to take a public approach with social media to help get fans on their side. At the end of the day the players have very little leverage. None of these owners are going broke with the NHL not playing. Most of these owners are billionaires despite being NHL owners. Hockey is not how they acquired their wealth and they still are bringing other dollars in through various other companies. The players on the other hand are getting paid until December 1st. Then most will have no further income until hockey gets back on the ice. It is in their best interest to get a deal done prior to Christmas. Either way we are starting to see each side make public appeals so they don’t look like the “bad guys” during this dark time in the NHL.
Here is the players plead to fans.